GFX Video Writer
Article marketers tend to prefer the written word as the medium for their message, as video marketers prefer a medium that supports pictures and sound for theirs. That’s just the nature of the beast. We gravitate to what comes easy and what we do well. It’s the path of least resistance; the path perceived to be the quickest route to the money.
"...So, when it comes to marketing with one foot in each world, Video Marketers have had a clear advantage..."
One method is not necessarily better or worse than the other; they each have their advantages and disadvantages. It’s purely a matter of preference and ability. And if a marketer wants to cross over from one medium to the other, he will generally outsource the work.
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